Minimum Duration: 3 Years
Maximum Duration: 6 Years
Course Fee: Rs. 27,000
Minimum Age: 18 Years
Maximum Age: 24 Years
Category A – Direct entry
Appearance, ability to communicate, attitude, mental alertness, general awareness. Each of these shall carry maximum of 10 marks. Candidate is require to secure at least 25 out of 50 to qualify.
Category B – Sponsored Admission
The sponsor is allowed to nominate employees, who have passed +2/equivalent, from their retail organisation. The sponsor will submit a letter on the company’s letterhead issued by a competent authority along with an individual application form of the candidate nominated with the programme fee through a Demand Draft drawn in favour of IGNOU payable at New Delhi.
Candidates will deposit fees only after selection.
This Programme is offered in modular approach. On completion of Ist Year only, you get a Diploma in Retailing (DIR). On completion of IInd Year you get an Advanced Diploma in Retailing (ADIR), and on completion of IIIrd year you get a BBA degree. The programme is offered once, in July every year. There’s three month-internship in the Ist year and on-the-job training in the IInd and IIIrd years.
|BRL-001||Overview of Retailing||4|
|BRL-002||Retail Marketing and Communication||4|
|BRL-003||Retail Management perspectives and Communication||4|
|BRL-004||Customer Service Management||4|
|BRLT-005||Internship and viva-voce||16|
|BCOA-001||Business Communication and Entrepreneurship||4|
|BRL – 006||Buying and Merchandising – I||4|
|BRL – 007||Store Operations – I||4|
|BRL – 008||Human Resources||4|
|BRLT – 09||On the Job Training and Vica-Voce||8|
|BRL – 010||Buying and Merchandising II||4|
|BRL – 011||Retail Operations and Store Management II||4|
|BRL – 012||Visual Merchandising and Store Management||4|
|BRL – 013||Customer Value Management||4|
|BRLT – 16||On the Job Training (OJT) and Vica Voce||12|
|BRL – 015||IT Application in Retail||4|
Maximum Age: 24 (one year relaxation for those exceptionally qualified)
Teleconferencing is a one-way video and two-way audio facility. Teleconferencing will be held every month. During teleconferencing session, you will get an opportunity to interact by phone in facility or fax with the resource persons/experts who participate in teleconferencing session and clear your doubts immediately.
The teleconferencing facility will be available at the Regional Centre and Selected Study Centres. The teleconferencing schedule will be sent to the Programme In-charge and Regional Director who would inform the students. Teleconferencing is done through Gyan Darshan Channel. Students must regularly attend these sessions. These will help them clarify doubts and interact with other learners all over the country.
Radio counselling will be held through FM and students can ask questions free of cost with phone in facilities right from their homes. A toll free telephone number 110012345 has been provided for this purpose.
The Programme will also be telecast through DD Metro channel and schedule will be informed to students in advance.
Audio and video programmes for each course have been prepared to support learning for the students. These Audio-video programmes in the form of cassettes are available at all Programme Study Centres. These Audio and video cassettes will be provided for viewing and listening. They can also hire the cassettes for viewing and listening.
Students will be required to complete seventy-five percent attendance in theory counselling to become eligible for appearing in Term-end Examination. Similarly, they will be required to complete ninety percent attendance in practical contact sessions to become eligible for appearing in practical examination.
Continuous Evaluation of Theory Component
Assignment is a means of continuing assessment of theory and practical. Assignments will help you to recapitulate the theory and go back to the text again in case students are unable to answer a particular question. Thus assignments also help to reinforce learning in distance learning system of education. These assignments consist of a set of questions and activities that you will answer at your own place by referring your blocks. The assignments will cover all types of questions (long answer type, short answer type, objective type, multiple choice questions and case studies). The assignments will carry thirty percent weightage. Students will be required to obtain fifty percent marks as pass percentage in each assignment separately. Each assignment will carry 100 marks. In the final result assignments will carry thirty percent weightage.
As stated earlier, term-end examination is the major component of the evaluation system and if carries seventy percent weightage in the Final result. The University conducts term-end examination twice a year i.e., in June and December. They can take the examination only after completion of the course, failing which students can take the same in December or June of subsequent years years within the total span of the programme. In case any student fail to get a pass score in the Tern-end Examination, the person will be eligible to reappear at the next Term-end Examination for that course as and when if is held, within the total span of the Programme.